A year ago when the firm issued its first forecast for 2020, it expected healthy growth of 4.8%. By December, seeing some weakening in … Read the whole story

More than four years after Nielsen lost accreditation for the demographic audience data for most of its local TV market services, it has once … Read the whole story

Months into the global pandemic, a majority of senior marketing executives still say they are deferring their ad campaigns by half a year or … Read the whole story

Fox News Channel pulled in its highest-ever prime-time viewership for a Saturday night covering President Trump's rally in Tulsa, Oklahoma, with 6.7 million Nielsen-measured … Read the whole story

"Trump's got a size problem," the LP stated in a release accompanying the ad. "It's not growing, in fact, it's shrinking. And the whole … Read the whole story

Advertising needs to help change stereotypes, not spread them, and help open up possibilities, not close doors. Read the whole story

Wrapify, an out-of-home media company that installs car-topper media on vehicles used by rideshare gig economy workers, is launching a new campaign in its … Read the whole story

The new effort, where viewers can scan barcodes from onscreen TV ads to receive promo offers from advertisers, was announced during Hulu's virtual NewFront … Read the whole story

In a rare self-reflecting study about their own members ability to communicate with and effectively manage their agencies, the World Federation of Advertisers found … Read the whole story

Havas units Havas Media and Battery Agency were tapped by Epic Games Store to handle media and creative services for a new user acquisition … Read the whole story

San Francisco-based Playbook Media has launched GrowTal a platform designed to match those seeking work in advertising and marketing with open opportunities in the … Read the whole story