January 25, 2023
Thursday, September 24, 2020
Chief Brand Officer Marc Pritchard told a virtual ANA gathering that the upfront process makes no sense for marketers. Read the whole story
Scripps is buying ION Media "to create a full-scale national television networks business" and intends to combine ION with Katz and Newsy to offer … Read the whole story
COMMENTARY"The Simpsons" sends up a long-running series on another network to start its unprecedented 32nd season this weekend. Read the whole story
Two weeks into the NFL season show a 7% decline in the average Nielsen-measured viewing per game across all networks to 15.0 million viewers … Read the whole story
COMMENTARYThe third day of the ARF's virtual AudienceXScience Conference Wednesday highlighted the Association of National Advertisers' (ANA) launch of a cross-media measurement initiative that … Read the whole story
After years of double-digit percentage growth, U.S. content marketing revenues are expected to decline 6.8% due to the COVID-19 pandemic in 2020, according to … Read the whole story
COMMENTARYThis week's data shows marketers and agencies are on a quest for control as they're forced to reckon with a fall and winter of … Read the whole story
The multi-year agreement follows a review of media-buying platforms last year. Read the whole story
PMRC, the new entity, will have day-to-day operations led by PMC. A new content partnership will leverage MRC's production infrastructure across PMRC intellectual property. Read the whole story
- COMMENTARY
As digital becomes the new battleground for brand-building, performance and political marketing, here is how marketers can prepare for the most competitive three-month stretch … Read the whole story
The Department of Justice Wednesday proposed legislation that could make it easier for people to sue web companies for taking down content. Read the whole story
- COMMENTARY
Advertisers now weigh a media brand's trustworthiness among consumers before committing to it. Read the whole story
Facebook has been hit with a civil rights lawsuit over recent violence in Kenosha, Wisconsin, where two people protesting police violence were shot and … Read the whole story
"Methodology, rather than technology, is [the] root cause of TV attribution outcome differences," according to the study issued by CIMM and the 4As. TV … Read the whole story
The collective has set up shop in Los Angeles, where its biggest U.S. client-UCLA Health-is based. It also has ambitious plans to expand its … Read the whole story
Developed and produced by ad agency Walton Isaacson, a TV spot first aired during the "Countdown to the Emmys" preshow on ABC. It's an … Read the whole story
