• by Richard Whitman , Columnist, September 23, 2020

In the past the EMMY Awards (among other top-tier entertainment awards) has been called out for a lack of diversity in nominations and winners. The organization vowed change and was credited this year for improvement in the increase of Black nominees and winners. 

That said some groups remain underrepresented or unrecognized which is why the ANA's Alliance for Inclusive and Multicultural Marketing – AIMM – partnered with Billy Porter, Lin-Manuel Miranda, Daniel Dae Kim, Isis King, Jamie Chung and Nicole Scherzinger on  a PSA challenging the entertainment industry to increase diverse and accurate cultural representation in programming and advertising.  

Developed and produced by ad agency Walton Isaacson, the spot first aired during the "Countdown to the Emmys" preshow on ABC. It’s an extension of AIMM's #SeeALL movement and urges the entertainment industry to unite for change. The group is talking with media companies about further placements for the spot. 

"The Emmys should be applauded for the record increase in Black nominees this year, but there's more work to be done," said Lisette Arsuaga, AIMM Co-Founder and Advisory Board Member. "That's why we created the #SeeALL PSA to use our voice and influence in the industry to unite us all in this fight for change."  

Launched last year, AIMM's #SeeALL is billed as a movement to drive increased accurate representation of multicultural and inclusive segments in ads and programming.  

In addition to the PSA, the group published an open letter in the Hollywood Reporter pressing for a united commitment to evaluating the diversity portrayals in marketing and entertainment. 

There’s also a social media component where people are urged to share photos that focus on their unique identity and captures how they want to be seen.