The company, which has agreed to be acquired by Verizon, spent $238 million on measured media in 2019, according to Kantar. Read the whole story
I'd like to make a case for MediaPost to weigh in with its first-ever Presidential endorsement, but I'd like to hear what you think … Read the whole story
Facebook on Monday announced the beta launch of cloud-streamed games on Facebook Gaming, along with cloud playable ads and several gaming and advertising partners. Read the whole story
With the level of voter "enthusiasm" predicted to be a key factor driving voter turnout in the 2020 Presidential election, new brand research indicates … Read the whole story
As difficult as the 2020 ad recession has been for the U.S., it's proven even more challenging for other major "Anglo" markets, especially Canada, … Read the whole story
In the new drama series "Temple," a super-doctor sets up a secret clinic beneath the streets of London. Read the whole story
Fifteen networks aired the event, with Fox News Channel posting the best results, according to Nielsen preliminary results. Nielsen says out-of-home viewing and connected-TV … Read the whole story
The firm said all regions improved performances in the third quarter compared to the second, with the North American region bolstered by the health … Read the whole story
"This initiative will help to ensure that California consumers can stop some of the most privacy-invasive behaviors posed by the adtech ecosystem," Consumer Reports … Read the whole story
Facebook users will have the option to appeal the platform's decisions to censor some posts through an oversight board. Read the whole story
Citing its policy against data scraping, Facebook has told NYU researchers to halt a project that explores political ads on the platform. Read the whole story
President Jay Wallace, Bret Baier, Martha MacCallum, Dana Perino, Juan Williams reportedly among those possibly exposed to COVID on a private plane coming back … Read the whole story
A point of contention was Quibi's business model -- a subscription/advertising model. Perhaps a free/ad-supported model option would have been a better choice. Read the whole story