Nearly a week before the 2020 Presidential election, a number of consumer tracking polls indicate most Americans expect brands to play a role in politics, and explicitly in influencing this year's election.
Remarkably, Mindshare's "Pool" research finds that a slight majority (51%) believe brands should even endorse a candidate. We've come a long away from just a couple of years ago, when Nike got some backlash for weighing in with support for Colin Kaepernick's Black Lives Matter protest, but a lot has transpired in the past few years, and Americans and American brands have changed forever.
But while American consumer expectations are high for brands, only about a third (38%) trust brands will "do the right thing" when it comes to politics, according to Morning Consult's tracking polls.
I tried to find a list of brand endorsements for the 2020 Presidential election, but most of the lists are either of individuals or organizations like unions, advocacy groups, and publishers, including some -- like Scientific American and USA Today -- who have endorsed a candidate for President for the first time ever: Joe Biden.
As I prepare to make the case for MediaPost to weigh in with its first-ever Presidential endorsement, I'd like to hear what you think first. If you have any thoughts on the following, either post your comments here or let me know at email@example.com: