Facebook delivered its best ad revenue quarter in more than two years. Total ad revenues rose 31% over the fourth quarter of 2019, its … Read the whole story
CBS had initially been pricing 30-second commercials at around $5.6 million, according to media-buying executives. Read the whole story
The platform reports that 82 million households worldwide have streamed at least two minutes of one of the series' episodes since the first eight … Read the whole story
Why media should be included alongside climate change, nuclear war and global pandemics as one of our greatest existential threats. Read the whole story
Advertising on Taxi cabs took a big hit at the start of the pandemic last year but it's making a comeback according to Curb … Read the whole story
Dentsu-owned Merkle has appointed Liz Rutgersson Chief Media Officer, Merkle Americas, a new position at the company. She was previously responsible for Merkle’s EMEA … Read the whole story
Whether or not people are loyal to your brand depends on if you are digitally responsible -- accountable, ethical, safe, and secure. Read the whole story
With A-B controlling ad space for the SB, Coors decided instead to go where no marketer has gone before -- into viewers' dreams. Read the whole story
Images, text and graphic design are known to appeal to broader audiences through SEO, keyword research, and strategic link building. Read the whole story
"Being agile has really worked well for us, and the biggest difference now is that we're not just talking to CMOs, but to the … Read the whole story
If I can learn to like Tom Brady -- whom I hated when he was the Patriots captain -- then anyone can mend their … Read the whole story