In its latest annual report (2019) the company reported total advertising costs of $151 million up slightly from the $143.2 million recorded for 2018. Read the whole story
If TV advertising messages are a barometer of how Madison Avenue thinks, COVID-19 peaked in the minds of the ad industry's creative departments during … Read the whole story
The past year offered a wealth of evidence of how brand messaging has shifted, what worked and didn't, and how consumer behaviors accelerated. The … Read the whole story
The "It's Up To You" platform focuses on COVID-19 vaccine education. Read the whole story
The integration of Charter's Spectrum video-on-demand platform is expected to launch by the end of Q1 this year. Read the whole story
IPG Mediabrands has appointed Fiona Johnston to the new global role of Chief Growth Officer. She has served as CEO UM Australia since 2017 … Read the whole story
Oprah Winfrey's upcoming prime-time interview special with the Duke and Duchess of Sussex (aka Harry and Meghan) has a throwback feel. Read the whole story
The vast majority of marketing execs surveyed late last year believe virtual online events are here to stay, and more than half (58%) say … Read the whole story
"Some sites sneak extra items into a consumer's online shopping cart, or require users to navigate a maze of screens and confusing questions to … Read the whole story
Showcase Shopping ad groups will be removed and will stop serving ads beginning April 1 -- but performance data, deleted ads and ad groups … Read the whole story
The podcast audience is more ethnically diverse than the U.S. population as a whole, and one of the most among all media. Read the whole story
Amid calls to emulate the Australian plan, U.S. lawmakers should avoid the temptation. Read the whole story
Zanger has been appointed to the new role of director of brand purpose communications and is tasked with raising visibility for numerous purpose-led initiatives. Read the whole story
Staff are currently working remotely, with the doors set to officially open once it has been deemed safe to resume in-person operations. Read the whole story