Ad execs are significantly more confident about their 2021 budgets than they were when surveyed late last year, according to the latest edition of … Read the whole story
Nick Emery, who left Mindshare last year will lead the new unit, which will help brands put media "at the heart of their businesses," … Read the whole story
A top Wall Street analyst has ended a decade-long "outperform" rating for Interpublic, downgrading it to "market perform," the same rating currently bestowed on … Read the whole story
As a subject for TV columns, there has never been anyone like him. Read the whole story
By 2030, the holding company said its entire supply chain will reach net zero emissions. "We have the opportunity to make a real difference," … Read the whole story
"These business models really incentivize endless vacuuming up of data," Lina Khan told the Senate Commerce Committee Wednesday. Read the whole story
According to the companies, the combined data assets will provide insights into the shopping habits of almost five billion consumers globally. The acquisition is … Read the whole story
Digital out-of-home video advertising network Screenvision Media this morning announced a flurry of new movie theater affiliates adding 1,000 screens to its movie theater … Read the whole story
The trial coverage and verdict of Derek Chauvin took in 18.4 million Nielsen-measured viewers from 4:30-6:30 p.m. ET, far exceeding typical daytime coverage. CNN … Read the whole story
Under an extended agreement with Dish Media, Comscore will license viewership data from the Sling vMVPD, as well as Dish's set-top box, with first-party … Read the whole story
A newly introduced federal privacy bill that would limit agencies' ability to purchase infromation from data brokers is drawing support from the ad industry … Read the whole story
"The FTC must use its full authority to protect the interests of children, many of whom are increasingly online during the coronavirus pandemic," Sen. … Read the whole story
The new format could open a variety of new advertising possibilities, as well as opportunities for new product launches, conversational tools and offering ecommerce … Read the whole story
The move adds a second search ad slot in Apple's App Store that would allow developers to pay for the top result. The second … Read the whole story
Thirty-one percent of users find push notifications aren't helpful at all; only 18% always find them useful. Read the whole story
The WPP agency was awarded its first contract in 2015. Previously the Navy had a 15-year run with IPG's Lowe Campbell Ewald. Read the whole story
Carl Spielvogel, who rose through the ranks at Interpublic to become vice chairman before resigning to form Backer & Spielvogel (with partner Bill Backer) … Read the whole story