by Joe Mandese
The major Anglo markets -- and the U.S. in particular -- appear to be leading the global ad economy out of recession, according to … Read the whole story
by Karlene Lukovitz
David Zaslav also offered some updates on the new Discovery+ service's performance to date. Read the whole story
by Joe Mandese
Standard Media Index produced an interesting "thought experiment" in its just-released "Upfront 2021-22 and the Transition of the U.S. Video Landscape" report. The report, … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
The Rev. Billy Graham emerges from a new two-hour television documentary as a towering, heroic figure of 20th century American history. Read the whole story
by Joe Mandese
In preparation for more sophisticated forms of linear TV advertising sales, syndicated ad-spending research firm Standard Media Index is adding so-called "effective CPMs," or … Read the whole story
by Laurie Sullivan
Yext began running a 1990s-themed integrated marketing campaign earlier this week to educate businesses on the real problem of using outdated search technology. It … Read the whole story
COMMENTARY
by Joe Mandese
Blogs are among the top nontraditional retail media channels used or considered by retail advertisers to activate their commerce, a new analysis by Advertiser … Read the whole story
COMMENTARY
by Michael McLaren, Op-Ed Contributor
This week's intent data gives us an important reminder: Content is still king! Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
Like so many others, I've been spending a lot of time working with colleagues to plan -- and rethink -- how we will work … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
"Behavioral advertising generates profits by turning people into products and their activity into assets," the bill states. Read the whole story
by Steve McClellan
Organic revenue fell 2.4% for the period but March showed a gain of 2.5%. The company gave a shoutout to U.S. media operations which … Read the whole story
by Steve McClellan
It's designed to help clients diversify media investments and support minority owned media companies. Mark Prince has been hired to run the operation, reporting … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Comcast is considering further expanding its business, such as getting onto smart TVs as platforms for all types of streaming. Read the whole story
by Karlene Lukovitz
New formats allow for integrating product ads into existing "canvasses" in shows, like laptop screens; a "seamless" transition between show and commercial; and using … Read the whole story
by Richard Whitman, Columnist
Tombras will collaborate with the brand's in-house creative team on shareable social content, activations, communications relevant to consumer advocacy and more. Read the whole story
by Karlene Lukovitz
Bankrupt MobiTV had been a competitor to TiVo in offering IPTV solutions to cable providers. The deal will expand TiVo's IPTV subscriber footprint. Read the whole story