On the eve of both WarnerMedia's and Discovery's upfront presentations this week, Warner parent AT&T announced a deal with Discovery Inc. to combine their … Read the whole story
Nielsen, which recently reported $100 million in temporary cost savings related to the pandemic, says those cuts did not explicitly impact its field force, … Read the whole story
Starting today, this week's media schedule includes multiple virtual upfronts for three straight days, ending on Wednesday. Read the whole story
Omnicom Media Group data and analytics division Annalect has struck a deal with InfoSum, the startup being run by former Xandr and GroupM exec … Read the whole story
Siding with Google, a federal judge has dismissed antitrust claims brought by advertisers that alleged the company monopolized "programmatic display advertising services." Read the whole story
The cinema ad industry is preparing for a strong -- if not blockbuster -- Memorial Day weekend, following last week's guidance from the CDC … Read the whole story
President Joe Biden on Friday revoked former President Trump's controversial executive order that aimed to regulate social media companies' editorial policies. Read the whole story
The major Anglo markets -- and the U.S. in particular -- appears to be leading the global ad economy out of recession, according to … Read the whole story
We are entering the upfronts, where the ratings are down and the prices are up. Whaaaaat? But new studies show TV's continuing impact. Read the whole story
A year ago, radio was hit with a massive 23.6% decline to $9.7 billion. Read the whole story
The recent Oscar broadcast took a massive hit, down 60% to 9.8 million viewers from 23.6 million in 2020. Read the whole story
One tier, currently dubbed Twitter Blue and priced at $2.99 per month, may include the abilities to undo tweets and organize them for easy … Read the whole story
As much as retailers spend on print and digital advertising every year, they also compete with publishers for media dollars as they sell ad … Read the whole story
The number using any streaming service is 79%, versus 60% using a traditional pay-TV service. The percentages using three or more top SVODs leapt … Read the whole story
Facebook failed to block an EU privacy decision that could suspend its ability to send data about European users to U.S. computer servers, something … Read the whole story