While Google and Facebook remain the world's biggest advertising behemoths, four of China's media companies now rank among the world's top 10, including TikTok … Read the whole story
The ANA report was a wake-up call for marketers, some of whom were not paying close attention to their media agency relationships. Now the … Read the whole story
COMMENTARYSome startling new research from GroupM's Wavemaker unit reveals that the erosion of brand equity becomes much more exaggerated when consumers' "path to purchase" … Read the whole story
USIM continues its new business roll, announcing this morning that it has been named the media agency of record for Potbelly Corp, the Chicago-based … Read the whole story
Google is developing an alternative to the industry standard for classifying skin tones. Technology researchers and dermatologists say today's process does not access whether … Read the whole story
COMMENTARYIf uncertainty surrounds Syfy's future in the summer-shark space, Discovery and NatGeo are swimming full-speed ahead into their own annual shark-a-thons. Read the whole story
Media brands including Disney, The New York Times, Netflix, Fox News, MSNBC and The Washington Post, Twitter and CNN, are among America's "most patriotic," … Read the whole story
COMMENTARY"The events of 2020 and 2021 have elevated the role of brands," P&G's Marc Pritchard asserts. Read the whole story
The awards portion of the Cannes Lions festival kicked off today with awards bestowed for Pharma, Health & Wellness, Outdoor, Print & Publishing and … Read the whole story
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Comcast Advertising's Larry Allen and Hasan Rahim of Altice's a4 advertising arm shed a bit more light on why several cable and satellite TV … Read the whole story
The bipartisan bill would provide tax credits to newspapers, subscribers and advertisers. Read the whole story
VTDigger's new CRO Jim Lehnhoff saw gaps in the site's programmatic strategy and brought in Hashtag Labs to help. Read the whole story
The group has announced a partnership to create a batch of trophies from recycled marine plastic waste. Wouldn't it be great if all trophies … Read the whole story
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Newspapers saw ad spending rise 10% in April and 8% in May. Read the whole story
In the two weeks following The Roku Channel's debut of some of the original content it acquired from Quibi, more unique accounts streamed the … Read the whole story
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What Toobin showed is that proper preparation can bring you back into the public eye to redeem yourself. Read the whole story
