As today's Lions for sports illustrate, the past 18 months have reversed the roles between brands and sports. Read the whole story
The Cannes Media Lions awarded two Grand Prix winners, recognizing exceptional media campaigns making a genuine difference for society by Ogilvy Pakistan and FCB … Read the whole story
It may not have taken the Grand Prix -- or even a gold or silver award -- but MediaCom Croatia's "Dogvertising" campaign won the … Read the whole story
Reddit and R/GA San Francisco won the Social & Influencer Grand Prix for Superb Owl. Playing off a popular meme that emerged when missing … Read the whole story
Some of the most creative winning campaigns at this year's Cannes Lions had their greatest ingenuity behind the scenes leveraging invisible data that rendered … Read the whole story
Today's column was inspired by two stories: A report from GroupM calculating the world's biggest media companies, and Google's Timelapse app, which won an … Read the whole story
Starting today, six TikTok influencers will begin using the branded effect and will share with their followers, totaling more than 21 million. Read the whole story
Fast-food chain Jack In The Box has named Gen Z-focused content company Kyra Media its Agency of Record for TikTok campaigns. The move comes … Read the whole story
The most surprising thing about "The Mysterious Benedict Society" is what it says about the society in which the show takes place. Read the whole story
Is going viral all it's cracked up to be? For example, what if you're targeting a smaller audience? Read the whole story
WhatsApp is being functionally linked to Facebook's other ecommerce offerings, Facebook Marketplace and Instagram Shops. Shops Ads are meant to enable a more personalized … Read the whole story
"We built an IOT platform that we integrated into video brochures to enable digital measurement in real time," says Marc Media CEO. Read the whole story
The company laid out a plan to reach $3 billion in annual revenue (up from $1.2 billion last year) by 2025, pushed by data-driven … Read the whole story