by Joe Mandese
Red Havas, the "micro-network of merged media agencies" launched by Havas in 2019, this morning announced an expansion into Spain, Germany, China, Italy and … Read the whole story
by Joe Mandese
New Edelman research finds the percentage of CCOs reporting directly to the CEO has grown to 46% from 34% seven years ago. Read the whole story
by Steve McClellan
This practice combines the group's addressable media offering with Hogarth's content creation capabilities. It's designed to help clients deliver more data-driven, personalized ads to … Read the whole story
by Joe Mandese
Silk was an important link between academia and Madison Avenue, often developing important papers analyzing the economics of advertising, media and marketing. Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
The CW plans to air a remake of "The Homecoming: A Christmas Story," the 1971 TV movie that launched the original "Waltons" series. Read the whole story
by Colin Kirkland
A series of internal documents recently leaked by Francis Haugen show Facebook is running internal tests that question the core elements of its platform. … Read the whole story
COMMENTARY
by Steve Sternberg, Featured Columnist
There have been only two instances, more than 20 years apart, when Nielsen was forced to completely overhaul how it reported television audiences - … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
Everything seemed so audacious and brashly hopeful, like ideological optimism just might rewrite the corporate rulebook. Read the whole story
by Karlene Lukovitz
Despite a slight ad revenue decline vs. Q2, its PR nightmare and antitrust probes, Facebook's stock rose 2%, and the company pleased investors by … Read the whole story
by Wayne Friedman
Nielsen says the deal with its digital content ratings service will allow publishers to measure content on Roku's U.S. accounts starting with data from … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
The "normal" TV advertising market -- full of double-digit price increases, on the cost-per-thousand viewers -- may not really be back to normal. Read the whole story
by Wendy Davis
Republican lawmakers are asking the companies for internal research related to their products' effect on the mental health of children and teens. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Regular consumers of conservative right-wing media content might continue to consume their favorite channels/platforms. Read the whole story
by Todd Wasserman
Tunnl has analyzed the audiences who are pro-climate action and anti-climate action and on which media they can be found. Read the whole story
by Steve McClellan
The Chamber unveiled a modern brand design and new logo that symbolizes the interconnectivity of business, government, and citizens. Read the whole story
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Consumers have mixed attitudes about online advertising, with many people expressing concerns about privacy. More than two-thirds (69%) of people worldwide said they’re happy … Read the whole story
by Wendy Davis
"The Supreme Court declared the internet is our 'modern public square,' and Google is the square's esseential communications network," lawyers for J.D. Vance and … Read the whole story