Essence is a long-time incumbent, having handled digital media planning and buying for the company for over a decade. Traditional media chores have been … Read the whole story
For the last two years the event has largely been online, due to the pandemic. The 2020 awards were cancelled, and this year's competition … Read the whole story
COMMENTARYNo one had a bigger impact or played a more important leadership role in digital advertising over the past 25 years than John Durham. Read the whole story
COMMENTARYSequent's Jim Spaeth reminded us of the importance of "net present value" in understanding long-term effects. Read the whole story
COMMENTARYStyle outpaces substance in the new action series "Cowboy Bebop" on Netflix, but we wouldn't have it any other way. Read the whole story
Kanter, known as a Google critic and proponent of aggressive antitrust enforcement, will lead the federal government's pending antitrust lawsuit against Google, which accuses … Read the whole story
Yelp launched two ad units Tuesday -- Sponsored Collections, which allows brands to promote local businesses that may sell or serve products, and Seasonal … Read the whole story
Snap Inc.'s newest ad product allows brands to purchase all video ad formats in a single ad set, enabling advertisers to optimize their campaigns … Read the whole story
The spot features actress/comedian and "Daily Show" correspondent Desi Lydic learning about the ease of going electric. Read the whole story
A strike has been officially avoided--but the ratification passed by just 56% of union delegates, and the popular vote was even closer. Read the whole story
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"To support converged TV initiatives, the need for holistic, cross-platform measurement has never been greater," says the cross-platform TV measurement company's CMO. Read the whole story
Only three sites experienced traffic increases from October 2020. Two - Yahoo News (38.8% and BuzzFeed (33.2%) - were robust. CNN.com, the news site … Read the whole story
Netflix believes engagement -- measured by hours viewed -- is its best indicator of popularity and satisfaction, which it adds is "important for retention … Read the whole story
The initial idea was to create an internal resource, but ultimately, the shop decided clients and other agencies might benefit, as well. Read the whole story
A Dept. of Agriculture policy that could encourage rural broadband providers to follow net-neutrality rules is drawing praise from some Senate Democrats, but criticism … Read the whole story
- COMMENTARY
Monica Tailor, the newly appointed global director of social practice McCann Live, shares her blueprint for expanding the social network. Read the whole story
