The deal with NewsGuard is exclusive to IPG clients, and covers 117 programs on 27 networks. Read the whole story
PFPs -- or ProFilePictures -- seek to inject "soul" into NFTs, build on continuous storylines, and blend digital art into real-life spaces. Read the whole story
The expansion follows five years of double-digit revenue growth and the addition of clients in the area including Atlanta-based Newell Brands which joined the … Read the whole story
Consultant Sarah Ivey succeeds Meghan Grant, who was promoted in November. Read the whole story
The name change was announced with the completion of the merger with BritePool, an identity verification company for advertisers and publishers that has helped … Read the whole story
Congress heard testimony on reforming the 1996 law shields online platforms from liability for their users' actions. Read the whole story
COMMENTARYTV's activist role in enabling America's addiction to fattening food continues this week with yet another baking competition. Read the whole story
The uber OOH network features two-sided digital car-top screens on more than 3,000 participating drivers' vehicles in major cities. Read the whole story
- COMMENTARY
National TV automotive ad spend for the last two weeks of November was at $185 million, down from $195 million a year ago. Read the whole story
The guide aims to provide profiles and objective comparisons of the capabilities and services offered by all industry players offering cross-platform TV and video … Read the whole story
The preliminary injunction upholds large social media platforms' First Amendment right to moderate their content, and rejects the Texas AG's claim that these platforms … Read the whole story
The solution enables buyers to specify which shows ads will run in based on 26 segments that define various attributes that mirror linear TV … Read the whole story
- COMMENTARY
These companies can shape public opinion ANYWHERE, and have so much power that governments all over regulate against them. Read the whole story
- COMMENTARY
Watch out for those different degrees of encouragement mobile apps can use while pitching products and services. Read the whole story
- COMMENTARY
It's not that often that a television ad can grab my attention, but one did this past weekend. Read the whole story
One-third of advertisers said they began their holiday promotions earlier as consumers started shopping amid worries about bottlenecks in supply chains. Read the whole story
Publishers can now integrate the verification technology into their systems -- a process that runs long before an ad does. Read the whole story
Arnold has been on Disney's board for 14 years and has served as an independent lead director since 2018. Read the whole story
- COMMENTARY
Newspapers exploited reporters, underpaid them while maximizing profits. They responded with monumental ineptitude to the rise of the internet. Read the whole story
