by Joe Mandese
U.S. and worldwide ad spending are now projected to expand at their fastest rates ever, according to a consensus based on revised estimates released … Read the whole story
COMMENTARY
by Joe Mandese
The answer, of course, is planets. Read the whole story
by Steve McClellan
The marketing software platform has launched a service called Creative-As-A-Subscription, positioned as a customized approach to advertising on TV. Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
Spectrum's new Wyoming mountain drama is a breath of fresh air. Read the whole story
by Tanya Gazdik
The campaign marks the first time the NHL has been on ABC since 2004. Read the whole story
by Colin Kirkland
With student athletes now legally allowed to monetize using their name, image, and likeness (NIL) since July 1, many brands and retailers have begun … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Is there enough ad inventory to accommodate all veteran, big branded TV and video marketers for that shift? Read the whole story
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by Karlene Lukovitz
In the U.S., traditional television ad spend is projected to rise 4% this year, in contrast to a growth rate of 69% for internet … Read the whole story
COMMENTARY
by Karlene Lukovitz
With traditional TV audiences shrinking, being able to aggregate audiences across broadcast, AVODs, digital, social media and online games will drive a boom in … Read the whole story
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by Richard Whitman, Columnist
The firm is expanding beyond its roots as a traditional branding agency and has just opened a studio in Shenzhen, China. A facility in … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Emad Hasan, Retina AI CEO and former head of data analytics at Facebook and PayPal, took the concept of fly-by-wire and turned it into … Read the whole story
COMMENTARY
by Tony Silber, Staff Writer
Many investors redeemed their shares before the company hits the public market, and unionized employees staged a walkout to press for better contract terms. Read the whole story