Many attribute it to increasing complexity and lack of support from their current organization, according to execs surveyed by Advertiser Perceptions for Basis Technologies … Read the whole story
The study shows you also use an average of nine software platforms to execute a typical campaign. Read the whole story
They join Wavemaker's newly rebranded "MIS" department, headed by Delphine Fabre-Hernoux. Read the whole story
Problems include inaccurate data, hidden fees and undisclosed trading deals -- all of which contribute to reducing the effectiveness of digital ad dollars, per … Read the whole story
The service's accreditation has been on "hiatus" since September 2020. Read the whole story
The 605 Platform takes in over 1.2 billion audience and advertising metrics daily across "thousands of networks and affiliates" from 22 million U.S. homes. Read the whole story
COMMENTARYIn the same week that the great vampire author Anne Rice died, along comes a new vampire drama premiering Thursday on AMC+. Read the whole story
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What happens when an advertising platform that has been effective in attracting new customers becomes so toxic it damages your brand just by being … Read the whole story
Mobile attribution and measurement took the brunt of the disruption when Apple began enforcing its App Tracking Transparency (ATT) framework in April in iOS14.5, … Read the whole story
Activity by one big ad-fraud scheme is already 20 times higher than the level seen at the end of Q4 2020, reports DoubleVerify. Read the whole story
Some 69% of U.S. consumers now describe themselves as pro-environment, a gain of 17 points since 2012. Read the whole story
The four-and-a-half-year deal with LG Ads brings iSpot.tv's total panel size to just over 50 million TV homes -- 19 million from Vizio smart … Read the whole story
Octopus Interactive's ad network in Uber, Lyft vehicles is now be available as part of programmatic video buys, along with CTV, mobile and desktop, … Read the whole story
That's nearly five times the $145 million in revenue the service reported when Fox Corp. acquired it for $440 million in March 2020. Read the whole story
Roku would benefit from merging with a large company already well-established internationally, says Hub Entertainment Research. Read the whole story
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The Hollywood Foreign Press Association, which owns the Globes, says things are changing. But it may be too little, too late. Read the whole story
COMMENTARYThe deal creates one of the largest media companies in the U.S. It is expected to close in early 2022. Read the whole story
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"Enhanced social media strategies will likely be one of the biggest digital marketing trends in 2022 and beyond," the report states. Read the whole story
