The finding comes amid a new wave of uncertainty related to COVID-19 variants, and as interest in crypto, NFTs and blockchain begin to crest. Read the whole story
The key to its success is a simple key granting access to all parties on the buy and sell sides, as well as any … Read the whole story
The metaverse is the buzziest of buzzwords right now in advertising and media - so it's no surprise agencies are making plans to be … Read the whole story
A daytime-style court show is about to barge into prime time, raising questions about the way daytime is encroaching on prime time. Read the whole story
Days after taking the first steps toward issuing new privacy rules, FTC Chair Lina Khan expressed concerns to a lawmaker over companies' current data … Read the whole story
Blacklists beget blocklists which have begun giving way to "inclusion" lists. What's the difference? A great deal of context. Read the whole story
The video ad urges Congress and the FTC to stop Big Tech from using small businesses as an excuse against reform. Instead of helping … Read the whole story
Given the rise in costs and shifts in media budgets, StitcherAds observed a 12% decline in ad spending from a year earlier. Read the whole story
Year-to-date for 2021, Discovery Inc. stock price is down 23%; ViacomCBS, 21% lower; AT&T giving up 18%; and Walt Disney, losing 18%. Read the whole story
Microsoft this year won by breaking through the $2 trillion market capitalization mark to gain 53% in its stock price as of Dec. 16, … Read the whole story
The AR component focuses on the creative idea that NBA star LaMelo Ball is "not from here," which led to the design of an … Read the whole story
Mobile video, in particular, is poised for growth. "As more consumers shift from remote work to hybrid lifestyles, mobile video streaming is on the … Read the whole story
Former Yahoo exec Julie Saxon joins IBM's media and ad business as chief revenue officer for Watson Advertising and The Weather Company on Jan. … Read the whole story
Sony Pictures spent an estimated $14.9 million in national TV advertising on the movie, according to iSpot.tv, with1.32 billion impressions from 4,397 airings since … Read the whole story
Four million YouTube TV subscribers were without Disney-owned ABC networks, Disney and National Geographic channels, ESPN and FX networks, and Freeform. Read the whole story
The alliance intends to create an infrastructure for a post-cookie era. Using InfoSum's technology, Axel Springer is adding another security layer on its data. Read the whole story
Pinterest's VP, sales and partnerships Meredith Guerriero is leaving the social media service for Klover, a fintech startup that pays consumers directly in exchange … Read the whole story
Political advertising is predicted to break more records next year, all of which will bolster local TV. Read the whole story