News about the ad recovery, shake-ups at media research suppliers, and media agency reorgs also were among the most-read stories of 2021. Read the whole story
COMMENTARYWho was Dick Clark? In the entertainment business he was a force of nature -- prolific, personable and in his final years, brave. Read the whole story
The U.S. Patent and Trademark Office has granted Google a patent describing a web browser-based API that can control authorization of data transmissions within … Read the whole story
- COMMENTARY
Web3 ad tech won't be about building massive databases and squeezing out bigger and bigger margins from the advertising supply chain. Read the whole story
Like the crystal ball in New York City's Times Square, the doodle on Google's search engine home page marks the transition to another year. Read the whole story
- COMMENTARY
Remote work was a plus in 2021, but on the negative side was a loss of advertisers and print subscribers. Read the whole story
The bulk of advertising and promotional messaging was placed on NFL football, college football, Major League Baseball, and ESPN's "SportCenter" programming. Total Q4 airings … Read the whole story
"Strong operators will know when to forge partnerships, and when to venture into new territory on their own, to grow horizontally rather than vertically," … Read the whole story
ESPN will air 21 college football bowl games this year. ABC will air one -- the "Vrbo Citrus Bowl" on New Year's Day. Read the whole story
Facebook is urging a court to refuse to revive a lawsuit by Robert F. Kennedy Jr.'s Children's Health Defense, which claimed its right to … Read the whole story
- COMMENTARY
Casting and performance of real people is always an interpretation. That's why they call it acting. Read the whole story
