A former president has officially launched his own social media app, ironically touting features like "dark mode" and posting "re-truths." Read the whole story
It became even more evident that the industry is moving toward multiple currencies from a wide array of measurement and metrics vendors in 2022 … Read the whole story
A new self-serve programmatic effort claims to give brand advertisers better control of their campaigns and avoids duplication. Read the whole story
I know it's not until May 14, but consider this an early gift from me to you. You can keep monetizing me. Read the whole story
NewsGuard is publishing reports in two formats: One rating Russia's major propaganda sites, and another analyzing the Kremlin's false narratives as pretext for the … Read the whole story
Spotter says it will have invested $1 billion directly in YouTube creators by mid-2023 to help them grow their brands. Earlier this week, the … Read the whole story
In "The Endgame," a woman dressed to the nines is orchestrating a series of simultaneous bank robberies while in federal custody. Read the whole story
As consumers shift to buying more groceries online, Kraft Heinz has formed a multiyear partnership with Google to better understand its customers and build … Read the whole story
Shaw will also be responsible for all Midwest clients of the agency. Read the whole story
The design creates a "red thread" theme between the different B2B brands. Read the whole story
Publishers using Next-Gen Solutions -- now available for the open web -- must also have adopted Yahoo ConnectID, which enhances audience matching, enabling advertisers … Read the whole story
Sony has spent $17.5 million in national TV advertising for the film so far, according to EDO Ad EnGage estimates. Year-to-date, all studios have … Read the whole story
Whatever story you want to tell, there's a screen experience to tell it on. Read the whole story
Texas Attorney Gen. Ken Paxton is demanding that TikTok provide detailed explanations of its content-moderation practices as part of an investigation into whether the … Read the whole story
As usual, optimizing this tech is not as easy as it may appear, says the founder of a leading QR code tech company. Read the whole story
NCM believes the partnership deepens the ability to demonstrate campaign performance and return-on-investment to its advertisers. Read the whole story
Things have changed from the initial "cord-cutting" wave, when cable providers were loath to set you free. Read the whole story
The award, from Swiss retailer Migros Fachmarkt AG followed a four-month pitch process involving several other companies. Read the whole story
As Foundry, the former IDG will pair large-scale first-party data with its acquired and home-grown marketing technologies. Read the whole story