Suppliers like NBCU are "certifying' audience measurement, GroupM is integrating "supply-side" tech, and the IAB Tech Lab has finalized "seller-defined audience" specs. What's next? Read the whole story
Zingale, who was inducted as a MediaPost All Star in 2021, led innovations contributing to two back-to-back Agency of the Year Award wins for … Read the whole story
Yandex began to alert Russian users of unreliable information on its search engine after Moscow warned Russian media to be careful what they publish. Read the whole story
Responding to growing criticism, Meta and Twitter moved to demonetize Russian state media on Friday and Google and YouTube followed on Saturday. Read the whole story
Type "Putin," "Ukraine," "nuclear" and "threat" into Google News and you'll get a result of 40 million in 0.65 seconds, which ironically is the … Read the whole story
KFC is partnering with TikTok creator/jewelry designer Isaiah Garza to develop a fund that will give cash grants to nonprofits fighting hunger. Garza has … Read the whole story
Finally, someone has produced the TV comedy we have all been waiting for -- a pirate parody! Read the whole story
In 2013, Marvel entered into a deal with Netflix to develop series featuring some of its lesser-known "street-level" heroes. Unlike the world-saving superheroes in … Read the whole story
Ridhi Malhotra has been named global head of analytics + intelligence at the IPG marketing and communications agency network. Read the whole story
Experian's data will expand Nielsen's Identity System with IDs for open web measurement, increasing coverage and measurement across screens and devices. Nielsen is already … Read the whole story
Perhaps it's pointless to predict and prognosticate. Perhaps what is useful, instead, is to articulate what's not working and what would be better. Read the whole story
"Your company has a clear responsibility to ensure that your products are not used to facilitate human rights abuses, undermine humanitarian and emergency service … Read the whole story
The deal would resolve a class-action complaint alleging Google exposed sensitive medical data of Android users who downloaded a COVID-19 contact-tracing app. Read the whole story
Sources say Licht, executive producer of "The Late Show With Stephen Colbert,' will be anointed by soon-to-be Warner Bros. Discovery CEO David Zaslav next … Read the whole story
Stroman worked at Fox Broadcasting Company for 16 years and rose to SVP of national promotions at News Corp One, where he was responsible … Read the whole story
New Austin-based purpose-driven agency Good Things has already corralled several clients including plant-based food marketer Wicked Kitchen. Read the whole story
Some have called Mike Grehan a visionary. Others think of him as a search guru. As a teenager, he just wanted to play music … Read the whole story
For example: What's the most expensive NFT ever sold? Read the whole story