by Joe Mandese
The day revealed improvements like speedier payment cycles to minority-owed media, but also that big cultural barriers persist. Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
Marketer Tetiana Lukyniuk reports on life "700 km away from my home in Kyiv, which I had to run from to avoid the bombs." Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
U.S. media giants should consider pulling the plug on all of their current business in Russia in solidarity with Ukraine and the world. Read the whole story
by Laurie Sullivan
Microsoft has long called for creating a new Geneva Convention that governs cyberspace. Last week, the company identified and worked to mitigate cyberattacks against … Read the whole story
by Wayne Friedman
Viewing totals for this year's address included both out-of-home and CTV viewing, Nielsen notes. Viewing was higher than last year's total of 26.9 million … Read the whole story
COMMENTARY
by Joe Mandese
The question you should be asking yourself is, what's the application for it? Read the whole story
by Wayne Friedman
Disney Advertising has signed on Horizon Media as its first partner in its clean room effort to determine how ads can yield specific outcomes … Read the whole story
by Steve McClellan
The award follows a competitive review, the companies confirmed today. The account is shifting from Spark Foundry, part of Publicis Media. Read the whole story
COMMENTARY
by Bill Durrant
It's time to build a new marketing foundation and get creative again. Here are five things CPG marketers need to focus on to get … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Just when baseball has been looking to get back some of its swagger, the league's "lockout" has failed to get resolved as players' and … Read the whole story
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by Todd Wasserman
Among the standouts in the art of sonic branding is Frito-Lay, known for sounds like the pop of a can of salsa opening. Read the whole story
by Wendy Davis
The U.S. Chamber of Commerce says it opposes FCC nominee Gigi Sohn, who has advocated for net neutrality rules. Read the whole story
by Karlene Lukovitz
Trump's social channel had under 80,000 followers and had fallen to No. 57 on the App Store as of Wednesday morning. Read the whole story
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by Colin Kirkland
Teens are most interested in new virtual experiences in gaming, TV/movies and shopping, while 45% of those over 54 are not interested in virtual … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
Ukraine is openly soliciting an IT Army. Cybersecurity professionals and even some nonprofessionals are diving in to help establish a new front-line online. Read the whole story
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by Wayne Friedman
Invidi is starting up a new ad platform that will allow programmers to more easily execute national addressable ad campaigns across multiple pay TV … Read the whole story
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by Richard Whitman, Columnist
Tuff, led by CEO Ellen Jantsch is a marketing agency that specializes in helping younger digitally-native brands such as Xendoo, Sabio, AKKO, and Thnks … Read the whole story
by Steve McClellan
The move is part of the holding company's effort to bolster its digital transformation capabilities. TA will be aligned with Credera, part of the … Read the whole story
by Wayne Friedman
CNN also has plans for a CNN app available to subscribers of CNN+ that would give them access to CNN+ programming and would also … Read the whole story