The "purchase-based media scoring" method will be applied to Omni's "inventory graph," enabling Omnicom to target people based on their purchasing history. Read the whole story
Question: When was the last time GM asked you for permission to use your identity to target you with ads? When was the last … Read the whole story
A poll of ANA members found half support providing Ukraine with aid, while a third said they plan to cease or scale back operations … Read the whole story
Cutwater founder-CCO Chuck McBride said Hartz's "ongoing mission is a huge draw for an agency like ours, which has a thing for legacy brands." Read the whole story
"Most other sub-categories continued to grow, and sales of sleep aids spiked," the agency's report finds. Read the whole story
It's a soup-to-nuts $50-million-plus in-house media operation that's thriving according to Christopher Lawrence, the media agency veteran who joined the company to run it. Read the whole story
On CNBC, attendees at a corporate training bootcamp undertake Marine-style challenges to overcome obstacles to their success. Read the whole story
"One recent study found 10 anti-Semitic incidents daily around the globe, almost half of them in Europe." Read the whole story
The firm has 1,400 staffers there who will receive some support as operations shut down. The company is also working with clients and others … Read the whole story
Imagine you're a marketing director, with a bright team working on campaigns, driving and tracking conversions. Until you wake up to the sound of … Read the whole story
"Advertising will continue to lag the box office recovery until we have additional confirmation of strengthening moviegoing demand this spring," says Eric Wold, media/entertainment … Read the whole story
"The Batman" had the biggest film opening this year and the second-biggest in the pandemic era. Warner Bros. spent heavily on national TV media … Read the whole story
CNN, CBS, ABC, Bloomberg, BBC among news operations suspended after Russian parliament passed new law that amounts to criminalizing independent news reporting. Read the whole story
What attendees saw was "a variation on the same 4D VR rides that Samsung and others have shown off at MWC in previous years." Read the whole story
The companies have jointly created Interop 2022, a benchmark that aims to help solve interoperability differences and browser inconsistencies in the way certain web … Read the whole story
The move is another example of media companies clawing back content for their own streaming services -- in this case, NBCU's Peacock. Read the whole story
Facebook has tentatively agreed to settle class-action claims that it violated Android users' privacy by scraping data about phone calls and texts from their … Read the whole story
Sixty-five media organizations were nominated this year, with 15 titles - led by New York magazine with eight - receiving multiple nominations. Read the whole story
"Disney needs to focus first and foremost on delivering more must-watch, buzzy content on Disney+," says Richard Greenfield, partner/media and tech analyst, Lightshed Partners. Read the whole story
Marketers will gain the ability to test measurement capabilities and audience activation through Disney Advertising's Clean Room, with support from data cloud providers Habu, … Read the whole story