There are many incentives for new secondary guarantees, including the promise of a more healthy future for TV-based cross-platform advertising -- linear TV, connected … Read the whole story

"I found myself at my computer writing a script for a video that would help answer a more specific question I was also asking," … Read the whole story

As the first blockchain sponsor of SXSW, Fox's Blockchain Creative Labs will take over a real block in downtown Austin, featuring some virtual Web3 … Read the whole story

According to eMarketer, retail media advertising -- ads that line up with items a consumer is searching on a retailer's site -- is expected … Read the whole story

The show -- "Domino Masters" -- is hands down the best domino-toppling show that has ever aired. It is also the only one. Read the whole story

The report highlights topics Twitter found most noteworthy in its analysis of billions of tweets from 2019-2021. From shifts around finance and the pandemic … Read the whole story

Digital will make up 49% of OTC advertising in 2023, up from 46% last year, Zenith estimated. Read the whole story

But the healthcare insurer still has the same account team at the new agency, GP Generate, which the client wanted to continue working with. … Read the whole story

Microsoft Advertising on Monday announced a new advertising format designed for service providers such as insurance agents from health to automotive, credit card issuers … Read the whole story

New analysis by NewsGuard finds brands continue to invest advertising dollars across dozens of websites that promote Russian disinformation about the war in Ukraine. Read the whole story

The new platform, Comscore TV, will automate buying and selling of ad inventory on more than 1700 local TV stations in 210 local markets, … Read the whole story

Christine McCarthy, senior EVP/CFO, Walt Disney, said the company will be careful to "make sure any advertising is consistent with the content -- what … Read the whole story

To promote Apple TV+ sign-ups, Xfinity users will have free access to the first seasons of popular original shows, plus movies including "Greyhound." Read the whole story

Share of time averages 54% for short-form video and 46% for TV content, a new study finds. Read the whole story