The Dentsu unit named long-time strategic planning and account management veteran Diana Bojaj to fill it. Read the whole story
A new study of hundreds of ad execs finds they prefer targeting consumers in "laid-back" couch potato mode, versus the "lean-forward" orientation digital media … Read the whole story
Execs at the combined agency are finalizing ambitious growth plans for North America. Once completed, the NA regional team will be announced, the agency … Read the whole story
"The Lincoln Lawyer," the 2011 Matthew McConaughey movie about an L.A. lawyer who works in a Lincoln, has been adapted for a TV series. Read the whole story
I remember when Apple was a subject of acquisition rumors. The linchpin in Apple's recovery from a bad patch was the iPod, released in … Read the whole story
A federal appellate panel on Wednesday allowed Texas to enforce its social media law, which prohibits Twitter, Facebook and YouTube from suppressing users' posts … Read the whole story
Meta is shifting from a "Be Bold" mission statement to six new corporate values: Move Fast, Focus on Long-Term Impact, Build Awesome Things, Live … Read the whole story
Connecticut has become the fifth state to enact a comprehensive privacy law that allows consumers to reject online ad targeting. Read the whole story
With all major media companies investing heavily in their streaming services, it's a top priority to establish an industry "certified" cross-channel/screen measurement system and … Read the whole story
Can a subscription model succeed now? I still think the answer is yes, but the market has certainly appeared to cool down, and clutter … Read the whole story
Google has previewed the launch of a feature that will give people more control of the ads they see across Search, Discover, and YouTube. … Read the whole story
TikTok announced on Monday that it is expanding its partnership with location data platform Foursquare in order to help advertisers on the video platform … Read the whole story
"The gaming industry is bigger than Hollywood and the music industries combined, and it's setting the stage for the metaverse," says MacPhedran. Read the whole story
T-Mobile promises "an outlet for frustrated Big Internet customers to let out their angst," like the 'Whack An Internet Provider" game. Read the whole story
Bedoya's confirmation gives the FTC a Democratic majority for the first time during the Biden administration. Read the whole story
The $375-million merger aims to make Chicken Soup for the Soul Entertainment a dominant force in AVOD and FAST. Read the whole story
"We're expecting a very positive reaction from advertisers overall," said Bob Chapek, chief executive officer of Walt Disney, during a Disney earnings phone call … Read the whole story
Disney+ added 7.9 million subscribers in its most recent fiscal quarter to total 137.7 million. Analysts were expecting a gain of about 5 million. … Read the whole story
DuckDuckGo has developed a feature its Chrome extension to block Google's tracking and ad targeting methods and interactions on websites called Topics and FLEDGE … Read the whole story
Sure, marketers covet lifetime loyalty. The younger people are, the more years they have to buy your products. But the truth is, older people … Read the whole story