NBCU says it has closed the upfront with record results, with total volume at more than $7 billion, according to media execs, and Peacock … Read the whole story
COMMENTARYTechnically, I think "Red, White & Blog" may be the first publication in the country to do so. The only question is, for which … Read the whole story
Other than Bronson's promotion to a global role, the agency didn't say how it was expanding the offering. Read the whole story
The consultancy has operated in Europe since 2008 and is now one of the largest Google Marketing sale partners across the continent, according to … Read the whole story
Internet search traffic for abortion medication rose 162% after someone leaked a draft of the Supreme Court's abortion decision in May, according to new … Read the whole story
COMMENTARYBiden is expected to ask the FTC to crack down on unfair or deceptive practices regarding the collection and sharing of personal data, including … Read the whole story
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That means probably 95% of the tech stack that powers the real-time programmatic world won't be needed. Read the whole story
Twitter ranked highest for journalists conducting work-related tasks, but scored only 13% among social platforms where the general public receives news. Politically, Facebook was … Read the whole story
The appointment comes as the automaker strives to strengthen its digital footprint in America. Read the whole story
Bower House was founded in 2017 by Bryan Dobson and Meg Quinn and currently employs around 80 people across Australia and the Asia Pacific … Read the whole story
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When everyone CAN upload their content to Spotify, YouTube and TikTok, everyone DOES. And then it becomes way harder to be discovered. Read the whole story
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Horror stories of campaigns ultimately yielding significantly different-than-expected results are far too common, warns one TV agency analytics expert. Read the whole story
The Australian company says the new offering makes agencies "vastly" more efficient and will help it more deeply penetrate the North American market. Read the whole story
As a brand ambassador, Khaby Lame will help explain what Web3 and crypto are. Binance also recently announced a partnership with Cristiano Ronaldo. Both … Read the whole story
COMMENTARYA story about the members of a Navy SEAL unit all dying except one in a top-secret operation is an understandably grim tale. Read the whole story
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Brands often blunder by focusing too intensely on a return on advertising spend model for all media dollars, which looks at value from only … Read the whole story
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"EW" has launched "What to Watch on Google TV," adapting its natural mission to the swirling, overwhelming new world of OTT TV. Read the whole story
MediaRadar added Twitter and Instagram to its social tracking capabilities, in addition to Facebook and Snapchat, the company announced Thursday. Read the whole story
