by Joe Mandese
The index is a collaboration of misinformation ratings service NewsGuard, and Pulsar, a research company utilizing proprietary methods analyzing the type of content brands … Read the whole story
by Joe Mandese
A long-time GroupM agency exec, Slaymaker most recently was Chief Investment Officer of MediaCom. Read the whole story
COMMENTARY
by Joe Mandese
"With rising consumer prices, discount store marketers sought the attention of value shoppers. The sector quadrupled investment year-over-year, countering declines across all other retail … Read the whole story
by Fern Siegel
The standalone bill would block the FCC from denying or otherwise penalizing broadcast stations that allow marijuana-related spots. Read the whole story
by Colin Kirkland
A report from Bain & Company shows young gamers are spending more time and money in the metaverse, potentially paving the way for a … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
Our world is saturated with TVs -- in medical offices, restaurants, the back seats of taxis and even on sidewalks outside of bars. Read the whole story
by Joe Mandese
Dupree, who joined in 2019 after a storied career at Arbitron, Nielsen and Innerscope, became the first woman to lead the company. Read the whole story
by Laurie Sullivan
Alphabet reported Q2 2022 revenue growth of 13% to nearly $69.7 billion, slightly below expectations of $69.88 billion among investment researchers tracked by Refinitiv … Read the whole story
by Laurie Sullivan
Google on Wednesday announced a program to help advertisers and publishers verify that no hidden fees were taken from each digital ad transaction in … Read the whole story
by Karlene Lukovitz
YouTube's ad revenue growth fell short of analysts' expectations again in Q2, at 4.8%. Read the whole story
by Wayne Friedman
Former CNN prime-time host Chris Cuomo has been tapped by rising cable news network NewsNation for a new prime-time news show this fall. Cuomo … Read the whole story
by Steve Ellwanger
Coach Buzz gives Barbara Corcoran ("Shark Tank") a "simple and fun" prescription for health: honey nut Cheerios and a walk. Read the whole story
COMMENTARY
by Colin Kirkland, Staff Writer
Shorter ads tailor-made for a social media feed beat out longer ad units in effectiveness and efficiency, according to a study commissioned by Twitter. Read the whole story
by Todd Wasserman
The actor feeds his ad co-star a very hot pepper. Hilarity ensues as they both make a pitch for Ryan Reynolds' Maximum Effort Marketing. Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
I was born in 1961. I always thought that technically made me a baby boomer. But I recently discovered that I am, in fact, … Read the whole story
COMMENTARY
by Alex Lewis, Op-Ed Contributor
As the debate around the role and effectiveness of purpose for brands rolls on, it's important to understand the difference between business purpose and … Read the whole story
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by Ray Schultz
G/O, which publishes such digital titles as "Gizmodo" and "Jalopnik," has signed a multiyear deal with MGID. Read the whole story
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by Todd Wasserman
McKinsey compares commerce media -- which "closes the loop between media impressions and commerce transactions' -- to the rise of programmatic advertising. Read the whole story