MediaCom U.S. CEO, Sasha Savic, who has been in the role for the last ten years, has been promoted to EssenceMediacom's Global Chief Innovation … Read the whole story
Half a dozen of the most hotly contested states are projected to spend more than half a billion, including California ($755 million), Pennsylvania ($609 … Read the whole story
YouTube handily beats TikTok, at 95% and 67%, respectively. Read the whole story
Dealer group EchoPark Automotive has selected VaynerMedia as its integrated agency of record. Read the whole story
The FTC is seeking public comment on "commercial surveillance," meaning the "collection, aggregation, analysis, retention, transfer, or monetization of consumer data and the direct … Read the whole story
The FTC on Thursday officially began the lengthy process of crafting privacy rules that could restrict online data collection. Read the whole story
Bing has added search results that show product price history, available coupons and ethical choice annotations for shoppers. Read the whole story
Meta is adding several new automated ad tools to its "Meta Advantage" program. The update, which will launch Aug. 15, helps large and small … Read the whole story
Gartner: "The book is a quasi-academic... book that will not shed any real light on the metaverse." Um, no. Read the whole story
Google has detailed the media-buying and messaging details of its Get The Message campaign, which addresses the bubbles problem in texts, low-quality photos and … Read the whole story
The new digital displays includes more than 2,000 square feet of signage at LaGuardia Airport. Read the whole story
As part of a pledge of transparency around collecting, using, and sharing data for advertising, TikTok is launching new ad-targeting tools to provide users … Read the whole story
Hogarth will embed cultural insights throughout the global network as part of every client brief. Read the whole story
Ceremonies will take place on November 16, 2022, at Cipriani 42nd Street in New York City and are expected to attract more than 450 … Read the whole story