by Joe Mandese
"This is a watershed moment," OAAA CEO Anna Bager said in a statement, asserting "we are in a good position to continue this momentum, … Read the whole story
by Colin Kirkland
As TikTok continues to grow in popularity, the company is attempting to make it easier for brands to advertise on the platform by testing … Read the whole story
COMMENTARY
by Joe Mandese
And by oxygen, Ipsos political guru Chris Jackson means the ability of the U.S. news media industry to stay focused on what it's supposed … Read the whole story
by Steve McClellan
Media expenditures by the company in the EMEA region last year totaled $680 million, according to agency research firm COMvergence, while expenditures in the … Read the whole story
by Joe Mandese
Only 3% of local ad buyers currently use Amazon vs. 36% who use Google and 58% who use Facebook, according to a survey conducted … Read the whole story
by Richard Whitman, Columnist
According to the firms, The CBL's mission is to explore how behavioral science can be applied to improve both the effectiveness of marketing messages … Read the whole story
by Fern Siegel
Andrea (Ring) Grodberg will lead strategy for the agency's nearly 100 offices in 45 countries, including key accounts, such as the Coca-Cola Company. Read the whole story
by Sarah Mahoney
Gen Z's favorite denim brand is finding new ways to keep the back-to-school beat going. Read the whole story
COMMENTARY
by Steve Knapp, Op-Ed Contributor
Brand-building and broad-reaching media outperforms performance media over time. And great creative really does matter. Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
"Always on governance" is now mandatory -- which means you should not wait a quarter or six months for an audit report. Read the whole story
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by Karlene Lukovitz
Yahoo's DSP can now use pre-bid inventory filters to fine-tune brand safety preferences, say the companies. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Google will roll out a sitewide algorithm update it calls the "helpful content update" intended to devalue content written for search engines. In other … Read the whole story