Netflix could be pricing its upcoming ad option from $7 to $9 a month -- about half the cost of its most popular ad-free … Read the whole story

Coe, who began her career as an account executive at Leo Burnett, has been in charge of Google's ad sales targeting "mid-market" and small … Read the whole story

Although the plan is being portrayed as "preliminary" and not yet formed, it has the whiff of inevitability about it. Read the whole story

Auto-optimizing makes it much easier to buy media, upending the media-planning and buying process -- and is now dramatically changing the creative process. Media … Read the whole story

The food delivery pioneer looks to beef up its tristate fan club. Read the whole story

Kochava "has sold, licensed, or otherwise transferred precise geolocation data associated with unique persistent identifiers that reveal consumers' visits to sensitive locations," the FTC … Read the whole story

Google must face antitrust claims brought by the Atlanta-based online ad tech company Inform, Inc., a federal appellate court ruled Friday. Read the whole story

In a television/video world where there are more original scripted series than ever before, it is rare to find a new show that is … Read the whole story

It is no longer just competition for linear TV -- it's cannibalization. And that's the rub. Read the whole story

Law that takes effect Jan. 1 would place notices on government websites and in free publications. Read the whole story

Young adults are most likely to cut back on these services, a survey finds. Read the whole story

The subpoena places the whistleblower at the center of the ongoing legal battle surrounding Musk's attempted void of his purchase of Twitter. Zatko made … Read the whole story