With the win in North America, Mediaplus Group now supports De'Longhi in 30 countries. Mediaplus is based in Germany. Read the whole story
COMMENTARYHow do you greenwash news that you were caught greenwashing news? If you're IPG, you announce you're the first holding company to "proactively review" … Read the whole story
IPG said it was working with climate change consultant Planet + Purpose Solutions to develop a set of questions that the company expects prospective … Read the whole story
COMMENTARYCBS adds a firefighting drama to a prime-time lineup that is heavy on law enforcement, but light on fire-and-rescue shows. Read the whole story
All Facebook and Instagram users in the U.S. can connect their crypto wallets and share their NFTs on and between both platforms. Read the whole story
The M&A deal will bolster commerce capabilities across the network and RafterOne will be aligned with MRM, IPG's customer experience and commerce agency. Read the whole story
TV networks have committed more airings and media time for their new fall season TV premieres, but collectively realized 3% lower impressions in September … Read the whole story
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I previously predicted AIs would come for jobs that were mostly numbers-based. But I had not seen the editorial AI takeover coming this fast. Read the whole story
Magna points to "robust growth" of 19% in keyword formats including search and retail media during first-half 2022, and forecasts retail media advertising will … Read the whole story
"Threats to young people online have reached a crisis point," lawmakers say in a letter sent to the FTC. Read the whole story
If TikTok seals a deal with TalkShopLive, creators and big brands could be sharing shopping livestreams within weeks, per FT. Read the whole story
FuboTV says Q2 total revenue was up 65% to $216.1 million, with ad revenue 32% higher to $21.7 million. The virtual sports-focused pay TV … Read the whole story
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OTT spending is forecast to exceed $2 billion -- drawing strength from multiple business verticals, including political advertising. From 2022-2026, OTT will grow at … Read the whole story
BrandTotal is agreeing to refrain from scraping consumer data, and to destroy any data previously collected from Facebook and Instagram users. Read the whole story
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Wannabe program producers could do a time buy on a TV network to get placed -- and financially unstable TV companies might just want … Read the whole story
Weiss will oversee all marketing activities at Dow Jones and "The Wall Street Journal." Read the whole story
Wieden and his partner David Kennedy formed W+K on April Fool's Day 1982 with founding client Nike. Read the whole story
