January 25, 2023
Thursday, October 20, 2022
While monthly data through September suggests the beginning of a new U.S. ad recession, the big agency forecast units continue to project double-digit gains … Read the whole story
"What we are seeing now is even higher inflation, fueled by the after-effects of the pandemic, the war in Ukraine, rising fuel prices and … Read the whole story
Google has begun to roll out My Ad Center -- which allows users to control the type of ads they see across Search, YouTube, … Read the whole story
On the heels of its Nike media account win in July, Otter Products has also tapped PMG as its media agency of record. Read the whole story
COMMENTARYThe CW must believe in magic because it now has three prime-time magic shows. Read the whole story
COO, Chief Product Officer Greg Peters defends new AVOD's pricing, says currently limited targeting will be enhanced over time; confirms push to get password … Read the whole story
Instacart on Wednesday launched an objective-based framework for buying ads in its self-service Ads Manager portal to automate the ad-creation process, similar to the … Read the whole story
The IRS has officially stated that all "digital assets" -- including stablecoins, NFTs, and cryptocurrencies -- be taxed under the same rules, offering NFT … Read the whole story
"If you do need to discuss sensitive information in texts or online messages, use a secure, encrypted messaging app," Karl Racine's office said in … Read the whole story
Social media and targeted advertising "changed everything," FTC Chair Lina Khan says. Read the whole story
The deal with Magnite will give marketers programmatic access to ad inventory from the company's OneFOX platform, which unifies Fox's inventory across all its … Read the whole story
In a defeat for ad-tech company NaviStone, a federal appellate court this week confirmed that the company must face a claim that its tracking … Read the whole story
Tripadvisor has announced a limited series on Prime Video to create unique broadcast travel guides to mystery destinations. In September, it launched a content … Read the whole story
COMMENTARYThe holiday season is almost here, and so is TV's annual deluge of original Christmas movies. Read the whole story
The study also found "accuracy" was a primary factor in engaging political advertising -- followed by political party backing of the message and presentation … Read the whole story
- COMMENTARY
Do I want an ad popping up after a spectacular sunset telling me said sunset was brought to me by the MyPillow guy? No. Read the whole story
- COMMENTARY
Your decision on which tech platforms to use should be secondary to crafting a stack that enables a strong, positive experience for your customers. Read the whole story
Combined the Ahold Delhaize USA brands operate more than 2,000 stores and process more than 23 million transactions per week and generate more than … Read the whole story
TikTok bumps Netflix to #2, YouTube still #1. Read the whole story
