"Of the 2,000 climate-related lawsuits ever filed, about a quarter of them were filed in the last two years," Oxford's Ben Franta explains, adding: … Read the whole story
Emissions offsets have been a good start, but if we really want to tackle greenwashing, maybe it's time to start using "omissions offsets." Read the whole story
Oh my! How will advertisers and viewers ever survive without the 10-11 p.m. time period on NBC? Read the whole story
Senate Republican super PACs and campaigns spent more than their opponents in five key states. A dwindling supply of key, high-rated TV commercials has … Read the whole story
Instagram announced on Wednesday that it is testing an in-app tool that will allow a percentage of its global users to schedule posts and … Read the whole story
The federal government has decided to get tough on a small number of e-cigarette sellers that failed to file Premarket Tobacco Product Applications. Read the whole story
Publicis Media set up the APX Content Ventures fund earlier this year with $25 million to finance content that elevates diverse voices and story … Read the whole story
FanDuel spent $60.7 million in national TV advertising from Aug. 19-Oct. 19, vs. $35.2 million the year before, according to iSpot.tv. DraftKings TV advertising … Read the whole story
The death of Queen Elizabeth II resulted in two billion additional notifications being sent. Read the whole story
While purpose matters to all age groups, Gen X watches most closely. And companies like Dove, Colgate, and SodaStream win with all age groups. Read the whole story
"Fake and deceptive reviews and other endorsements have long been problematic, and we have no reason to believe the market will correct this problem … Read the whole story
One big issue: The vast majority of today's programmatic ad tech was built on 2012 models for banners, not TV. Read the whole story
About a third of consumers worldwide use their smartphone to monitor their health or diet, though there are regional, demographic and gender differences. Read the whole story
Public radio and TV stations throughout the country are investing in content and providing solid coverage. Read the whole story
Among the reasons: better collaboration, efficiency, improving output and providing better customer experiences. Read the whole story
Do I want an ad popping up after a spectacular sunset telling me said sunset was brought to me by the MyPillow guy? No. Read the whole story
The conservative Claremont Institute wants the Supreme Court to review a ruling that prevents Florida from enforcing a law prohibiting big social media platforms … Read the whole story