The agency did not offer a new name for the metaverse, just a declaration that the original term is waning in both usage and … Read the whole story

GroupM's business intelligence team called out analysts and journalists for focusing on not-so-good news, while ignoring indicators of healthy ad growth: "It's almost like … Read the whole story

Advertising-driven platforms' combined stock values have lost about $1 trillion in value year-to-date. Read the whole story

Among top 10 brands by total ad impressions, six were in household and personal-care products -- led by P&G's Downy fabric softener at #1. Read the whole story

"The Simpsons" has produced 33 of these hugely creative specials every year, representing all of the show's seasons except one. Read the whole story

Solutions to streaming advertising challenges already exist, but the question is how many programmers, agencies and marketers "are ready and willing to adopt them," … Read the whole story

According to the report, TikTok will carry out the plan using tactics "first perfected in the People's Republic" with a decentralized network of "at … Read the whole story

Barkley chose Karnik largely for her digital and data-first expertise. Read the whole story

This is the first release of a movie by a major studio as an NFT. The Movieverse will be a marketplace for users to … Read the whole story

With $21.7 million in overall TV spend, per iSpot.tv, "Black Adam" opened to a strong $67 million in U.S. and Canadian box-office revenue this … Read the whole story

But the company acknowledged some deferrals of Q4 project work and that macroeconomic concerns are an ongoing topic of conversation with most clients. Read the whole story

"Of particular concern are the recent allegations that Meta has used Meta Pixel data to inform targeted advertisements on Meta's platforms," Senator Mark Warner … Read the whole story

A growing share of young Americans are now regularly getting their news via TikTok, says a Pew Research Center study. Read the whole story

Deal includes rights to extend coverage to ESPN+ and other media. Read the whole story

Television series set in the Marvel Cinematic Universe (MCU) are based on characters appearing in Marvel comics who have a shared reality with the … Read the whole story

The 28% hike in the U.S. is the first since 2018. In most markets, the individual account price is stable for now . Read the whole story

The partnership expands on Pinterest's strategy to create and stream original content, and follows a partnership with Tastemade announced in June that slated 50 … Read the whole story

Google has been testing a product image grid that turns the search results into an ecommerce category page. It first launched on mobile and … Read the whole story