"We need to break the [general market] media reach habit," he said during his opening ANA keynote. Read the whole story
"The American consumer is ahead of the industry on this, with its usual abundant common sense," says the IAE's Andrew Susman. Read the whole story
The chain spends $45 million annually on measured media, according to agency research firm COMvergence. Read the whole story
National CineMedia says a move by Regal Cinemas owner Cineworld to abandon its exclusive deal with NCM could result in $1 billion in damages. … Read the whole story
The bad news, Ipsos' Jackson said, is it will lead to a divided government, including election deniers, that will further erode American trust in … Read the whole story
Most conservative web sites suffered traffic declines in September -- particularly Foxnews.com, which took a 23% hit, according to TheRighting -- and the only … Read the whole story
The company slightly upgraded its full-year growth outlook while tempering its profit margin guidance due to staff cost increases and China lockdowns. Read the whole story
- COMMENTARY
One finding: People now tend to identify more closely with their online groups than any other communal ties. Read the whole story
During an earnings call, CEO Satya Nadella said there are plans to grow Microsoft Advertising's third-party business on its ad platform along with LinkedIn … Read the whole story
Valpak has launched an advertising service that converts the outside back of the company's envelope into a traveling billboard. The company also will focus … Read the whole story
"The B-Side" will deliver curated hyper-local content via email and social. Read the whole story
COMMENTARYPopular metaverse-hosted games like Roblox are "gateways" to the metaverse for kids under 12, according to a new survey. Read the whole story
Inclusive wedding publication features gay country music artist Brooke Eden. Read the whole story
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What I learned from attempting to resist social media's siren call. Read the whole story
The financial services company partnered with Courageous Studios for the effort, which aims to foster a more inclusive society. Read the whole story
Tbe production company will expand Viral Nation's content offering into a new studio called "VN Studio" and aims to become a hub for content … Read the whole story
James Gunn and Peter Safran have extensive experience in the superhero genre, including both Marvel and DC, though Gunn's brash style may be both … Read the whole story
- COMMENTARY
AI, urgency, commerce, community: What To Expect On Social In 2023 Read the whole story
Move is most likely to hurt small advertisers, but Meta fears Apple will extend it to apply to its ad manager app. Read the whole story
