After spending $44 billion to acquire a company that derives 92% of its revenues from advertising, it's a reasonable question to ask. Read the whole story
"It is essential to show Twitter users advertising that is as relevant as possible to their needs. Low relevancy ads are spam, but highly … Read the whole story
Instead of tweeting a letter to advertisers, Musk would have done better to show up at the ANA in Orlando, hat-in-hand, with the other … Read the whole story
Facebook this week was ordered to pay $25 million for failing to make information about Washington state political ads available to the public. Read the whole story
Commercials for Untuckit shirts get skewered Sunday night on a Halloween episode of "Family Guy" on Fox. Read the whole story
Raja Rajamannar, chief marketing and communications officer for MasterCard, talked about using branding to reach all five senses. Read the whole story
Investors Play Ventures, Roosh Ventures, and Twitter initially infused Alter with $3 million in seed funding. Read the whole story
A study of Google searches for cryptocurrencies finds the U.S. ranks 15th, with the Netherlands first and Turkey second. Bitcoin is the most-searched currency … Read the whole story
Consumers now average 9.86 video services -- up from 8.8 a year ago -- with the average consumer now using three ad-supported video-on-demand services. Read the whole story
It's the second new corporate C-suite position that the ad holding company has unveiled this week. Earlier it announced that it's creating a global … Read the whole story
CEO Chris Licht continues his push to broaden CNN's coverage and audiences. Read the whole story
Google's YouTube should be a winner given its significant and growing viewership, but ad revenue declines signal a broader vulnerability. Read the whole story
Around one in four web users say companies should avoid advertising next to news articles about controversial politicians, as well as articles about murder … Read the whole story
Comcast overdelivered on expected revenue results, but saw declines in key revenue and income measures. Video revenue saw a 4.4% drop to $5.3 billion … Read the whole story
From a macroeconomic point of view, the YouTube decline represents an ominous slowdown in the ad economy and the consumer economy overall. Read the whole story
Twin images show "The Planet We Made" and "The Planet We Need." Read the whole story
Employee allegedly placed racist headlines on "Post"'sTwitter account. Read the whole story
TikTok users will soon be able to access mobile games through a dedicated tab on the home page, with an option to pay for … Read the whole story