While total digital ad spending fell 1%, digital video rose 7%, according to Standard Media Index. Linear TV fell 12%, dropping to a 35% … Read the whole story
The client spends an estimated $170 million worldwide, according to agency research firm COMvergence. Read the whole story
Recently formed media agency Anagram has added several executives to its leadership team, including Keisha Andrews as head of media. Read the whole story
YouTube could gain exclusive rights to the National Football League Sunday Ticket, a subscription-only package that allows football fans to watch most Sunday afternoon … Read the whole story
In November, 9% of new Netflix sign-ups in the U.S. went to its Basic with Ads option -- the least popular Netflix plan during … Read the whole story
Users of Amazon's Fire TV microconsoles will now have access to tens of thousands of music videos from major and indie labels for free, … Read the whole story
Paramount Global is making a dramatic move this year in abandoning its longtime upfront event at Carnegie Hall. Instead, it will focus on smaller, … Read the whole story
The pair reached their peak in 2017, when they generated 54.7% of all ad revenue. Read the whole story
Live shopping, notoriously popular in China, could be what keeps older platforms now creeping into TikTok's shadow relevant. Read the whole story
The news has been full of stories about layoffs from Big Tech firms. Does this tell a story of trouble brewing among Big Tech … Read the whole story
Google is testing the ability to search for spoken words in video through its new Search in video feature, which searches for any spoken … Read the whole story
The new DASH study also finds YoY household penetration levels flat to down for most major streamers. Read the whole story
It will be located in the city's Old Fourth Ward neighborhood and not far from major client Coca-Cola. The beverage giant appointed WPP as … Read the whole story
The World Cup Finals scored 16.8 million Nielsen-measured viewers -- the highest U.S. TV viewing ever for an English-language soccer match. The previous record … Read the whole story
The company is on the block, but is unlikely to get the price it once wanted. Read the whole story