The revised index is based on an expanded dataset, including more granular digital data from a pool of the 12 largest media-buying agencies comprising … Read the whole story
The Justice Department, which already has a suit against Google in the search arena, could file the digital advertising antitrust suit as soon as … Read the whole story
The DOJ is preparing a lawsuit against Google based on its advertising practices. The company changed its practices in Europe. Does it have options … Read the whole story
On rare occasions, the stars refuse to align and you get a "TV Blog" like this one. Read the whole story
The investment aims to "accelerate AI breakthroughs to ensure these benefits are broadly shared with the world," Microsoft wrote in a blog post. Read the whole story
We don't know just yet, but a few scenarios point either to doomsday -- or a better ad industry. Read the whole story
Personal music downloads and streaming music services are also popular among mobile consumers. Read the whole story
When does a company know it needs a chief revenue officer? "Inside Performance" reached out to ad execs to ask. Here's what two long-time … Read the whole story
Meta has begun expanding tests of default end-to-end encryption for Messenger, to ensure that conversations on the platform are safe and secure. Read the whole story
TV networks' advertising/promo for their own shows, streaming efforts and other services is up 4% in total media value/paid advertising to $733.8 million, according … Read the whole story
A late 2022 Gallup poll says Americans' trust in mass media to report news "fully, accurately and fairly" is essentially unchanged. There is lots … Read the whole story