Wieser, who passed GroupM's business intelligence reins to Kate Scott-Dawkins late last year, did not say what he'll be doing next, but it's probably … Read the whole story

He will oversee commerce strategy across IPG's existing agency portfolio and help to identify "opportunities for further growth." Read the whole story

"Washington D.C. leaders including Amy Klobuchar and Ted Cruz will throw our industry under their campaign buses, if we let them," IAB CEO David … Read the whole story

The thrill of NFL football seems more terrifying this winter in the wake of the near-death of Buffalo Bills safety Damar Hamlin on January … Read the whole story

The ad option allows advertisers to bid on keywords, triggering Promoted Tweets to users in specific search results. The goal is to reach people … Read the whole story

In an unstated reference to its cited cost reason for dropping Newsmax, DirecTV said the new channel, The First, will be free. Read the whole story

Newsmax says other networks with lower audience share are carried on DirecTV. But it has not specified what those networks are -- news content? … Read the whole story

More than half (56%) of TikTok users said they have bought a product promoted on TikTok. Read the whole story

Retailers are showing off new ideas for expanding their share of healthcare, including Kroger entering the clinical trials arena. Read the whole story

Full-year 2023 is projected to see ad-revenue results for major TV-based companies similar to 2022. Total domestic D2C streaming/virtual ad platforms are projected to … Read the whole story

Google Search will enable auto dealerships to serve up lot inventory directly in search listings. Read the whole story

"There are parts of the market that are really doing well -- pharma, entertainment. Travel is on fire," said NBCU CEO Jeff Shell, adding: … Read the whole story

More than a third of children in the U.S. said they had experienced harassment on YouTube compared to 35% who experienced it on Facebook, … Read the whole story