"The truth is somewhere closer to what [Standard Media Index] is seeing," said an executive from an agency holding company that does not publish … Read the whole story
"It keeps telling me the answer is all lower funnel stuff, not advertising," says a top executive at a big agency holding company who … Read the whole story
"One thing I find shocking across the industry broadly, is a lack of appreciation for history," Brian Wieser quipped in his "final" podcast. "I … Read the whole story
It's still only January and so far, 2023 is off to one hell of a start, including 41 mass shootings in the U.S. Here's … Read the whole story
A survey underpinning the report found that 88% of respondents believe they are somewhat or heavily influenced by retailers to buy advertising on their … Read the whole story
An ark in the form of an interstellar spacecraft forgot the animals, but the craft's crew is making up for it by pairing off … Read the whole story
Creating a list of negative keywords allows marketers to block ads from showing for specific irrelevant terms and serving unwanted impressions or clicks across … Read the whole story
Look at the current crop of generative AI. Imagine the next generation. And ask yourself: How can we prove an entity is human? Read the whole story
Berdusco has been an Adswerve board member for the last four years. Before that he was CEO of Triad Retail Media which WPP acquired … Read the whole story
Verizon is giving away 20 pairs of tickets to the Super Bowl - for three years in a row. Read the whole story
CEO Jonah Peretti lays out plan to explore new digital capabilities. Read the whole story
A former Yandex employee allegedly leaked source code containing 1,922 ranking factors used by the Russian search engine in query results. Read the whole story
MusicLM is Google's new artificial intelligence (AI) system built to generate music from any genre from simple text descriptions. But Google says it has … Read the whole story
"This year's sweep focuses on popular apps in the retail, travel, and food service industries that allegedly fail to comply with consumer opt-out requests," … Read the whole story
CEO Darryl Lee said the new assignments will allow the company to work as "one united team." Read the whole story
Two of the highest-grossing domestic movies in 2022 received nominations, suggesting that academy members might be thinking differently about big, wide-release theatrical movies when … Read the whole story
According to the company the acquisition is meant to provide clients with a more robust connection between affiliate and influencer marketing efforts driving more … Read the whole story
Combining retailers' transactional and consumer profile data with TV's engagement factor and increasingly sophisticated targeting will create a uniquely powerful marketing opportunity. Read the whole story