Warner Bros. Discovery says it will partner with Comscore and VideoAmp for "alternative currencies" when it comes to making deals with national advertisers across … Read the whole story

"The data clearly debunks the perception of globalization going into reverse gear. Globalization is not just a buzzword, it's a powerful force that has … Read the whole story

Singer, who joins from head of strategy at Mother Design, previously served as strategy at Mother Los Angeles, and has held senior roles at … Read the whole story

A new musical series coming to Hulu on Friday takes place in New York in the final days of the 1990s. Read the whole story

"Since 2019, when Amazon first opened several Amazon Go stores in New York City, Amazon has collected, converted, retained, and stored the biometric identifier … Read the whole story

The ability to use an on-screen QR code via mobile phone to buy a product directly from a "Today" web page is the latest … Read the whole story

The BMW Dealership Social Media Playbook includes recommendations on lighting, production, and copywriting, along with tips on tracking social media success. Read the whole story

Grant Thornton launched PGA television spots in March during the PLAYERS Championship. Merkle led the creative for all three. Read the whole story

UBS analysts examined the cost risks for Alphabet around the integration of generative AI into Google search and have seen recent evidence that costs … Read the whole story

CHEQ research shows that more than 40% of all traffic online is invalid. Where fake traffic is present, audiences, CDP segments and CRMs become … Read the whole story