by Joe Mandese
Shell described Volta's ad business as an "early mover advantage" with prime spots in "high-value, high-traffic" markets. Read the whole story
COMMENTARY
by Joe Mandese
As far as I know, no Blockbuster Video store ever listened to me, preserved and shared my data back in the day. Maybe that's … Read the whole story
by Karlene Lukovitz
The updated report covers best practices in the shifting state and federal privacy landscape. Read the whole story
by Laurie Sullivan
The Acxiom CEO sees generative AI tech as transformative for advertising, and says the underlying technology must be understood to create benefits for marketers … Read the whole story
by Wayne Friedman
Theatrical movie business for the U.S. and Canada theatrical continues to see steady improvement, with year-to-date revenue up 28% to $1.8 billion for the … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
Of the seven companies that have elbowed their way into next month's three-day Upfront Week, Netflix will draw the most curiosity. Read the whole story
by Colin Kirkland
Tetris has announced the rollout of a new loyalty program that will earn players in-game points they can redeem for real-world rewards like a … Read the whole story
by Rob Williams
About two-thirds of consumers who listened to audio with another person said they paid full or some attention to ads. Read the whole story
by Steve McClellan
Developed by Kansas City MO-based agency Barkley, the "Flavor Make It" campaign encourages the Gen Z audience to come to the movies and enjoy … Read the whole story
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by Wayne Friedman
Stock of Digital World Acquisition Company was up 5% in mid-day Friday trading after the news of former President Donald Trump's indictment. Digital World's … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Google has updated its machine-learning model to recognize numbers overlaid on contributed images in Maps, through analyzing specific visual details and the layouts of … Read the whole story
by Wendy Davis
Lawmakers in the Senate are renewing their attempt to pass a controversial bill that would allow news publishers and broadcasters to jointly negotiate for … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
Does it make sense for advertisers to negotiate deals with platforms? Of course it does. But these should no longer be associated with old-timey … Read the whole story
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by Karlene Lukovitz
CIMM looks to explore and identify ways to address the lack of standardization and other issues with ACR data. Read the whole story
by Colin Kirkland
Creator-guided shopping platform LTK has launched a new ad solution that invites brands to amplify creator collaboration content directly from the creator's social media … Read the whole story
by Steve McClellan
The agency has hired Jon Sklaroff for the new position of senior digital manager Read the whole story
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by Fern Siegel
Martin will be responsible for managing growing relationships across demand-side and supply-side platforms. Read the whole story
by Ray Schultz
The Italian Data Protection Authority is demanding a plan for protecting data, and says it will block ChatGPT "until ChatGPT respects privacy." The temporary … Read the whole story
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by Wendy Davis
All Network Advertising Initiative members will have access to a section of SafeGuard Privacy's portal dedicated to the self-regulatory group's code of conduct. Read the whole story