by Wendy Davis
"If we don't get public policy right and regulation right, nothing else really matters," IAB CEO David Cohen said Monday. Read the whole story
by Joe Mandese
Fishman reports to iProspect CEO Danielle Gonzales and is responsible for developing innovation plans across client teams and educating on the role of technology … Read the whole story

COMMENTARY
by Howard Shimmel, Op-Ed Contributor
The real challenge is how to manage reach and frequency across platforms where most consumers are reachable by both linear and addressable. Read the whole story

COMMENTARY
by Joe Mandese
Coverage of a man from Queens' motorcade Monday reminded some observers of another infamous SUV run, but the real analogy to O.J. Simpson should … Read the whole story

COMMENTARY
by Steven Rosenbaum, Featured Contributor
Edelman Trust Index revealed that business now holds a staggering 53-point lead over government in perceived competence, and is 29 points ahead on ethics. Read the whole story
by Colin Kirkland
The Shiba Inu is the iconic face of meme-inspired blockchain and cryptocurrency Dogecoin -- which Twitter's prankster CEO Elon Musk has publicly promoted in … Read the whole story
by Wayne Friedman
Ari Emanuel will continue as CEO and Vince McMahon will be executive chairman of the new company, which is expected to deliver between $50 … Read the whole story
by Colin Kirkland
YouTube will double its free live coverage and plans to broadcast all 6 stages for both concert weekends, with additional stages for remote viewers.YouTube … Read the whole story

COMMENTARY
by Wayne Friedman, Staff Writer
Amazon seems to want to own as many different screens as possible. But it has its limits -- especially when it comes to older … Read the whole story

COMMENTARY
by Steve Sternberg, Featured Columnist
From "Perry Mason," "The Defenders," and "The Bold Ones" in the 1960s, to "Owen Marshall," and "Petrocelli" in the 1970s (the weakest decade for … Read the whole story
by Steve McClellan
Clark led Dentsu International as CEO for two years until a corporate restructuring last year phased out the role. Earlier she led Omnicom's DDB … Read the whole story
by Steve McClellan
The appointments were made in the leadup to Global Marketer Week later this month in Istambul. The latest Planet Pledge signatories include AB InBev … Read the whole story
by Laurie Sullivan
Google CEO Sundar Pichai told 'The New York Times' last week that the Alphabet company plans to integrate its generative AI tool Bard into … Read the whole story
by Steve McClellan
Global CEO Richard Glasson noted that the Americas is the production firm's fastest growing and soon-to-be largest region. Read the whole story
by Steve Ellwanger
Truth In Advertising and three other consumer groups labeled Universe Of Play an "advergame" that exposed young children to deceptive marketing. Read the whole story

COMMENTARY
by Tanya Gazdik, Staff Writer
Timed to open to the public on Good Friday, media days are Wednesday and Thursday and include MediaPost's Marketing Automotive conference. Read the whole story
-
by Richard Whitman, Columnist
Most consumers (87%) say they have heard of AI. But that figure drops to 61% who claim to "somewhat understand" what generative AI is … Read the whole story