The U.S. Ad Market Tracker fell for the ninth consecutive month in March, signaling a continuing weakening of demand from the nation's biggest national … Read the whole story
"Trust and transparency throughout the buying and selling process is paramount," begins a statement Nielsen sent to clients this morning, as part of its … Read the whole story
Add Allen Media Group to the list of networks certifying VideoAmp as a new trading currency for the 2023-24 upfront ad marketplace. The company … Read the whole story
The brand cited OMD's understanding of its brand and audiences, superior data platform and globally consistent planning process, among other attributes. Read the whole story
Performer, futurist, gender bender, cultural observer and pop artist are just some of the labels that can be attached to Bowie -- who was … Read the whole story
Well, this is a "Mobile Insider" column, isn't it? But the real surprise isn't that it's mobile devices, but the reason why consumers have … Read the whole story
Meta says it's doing an analysis to assess refund "opportunities." Read the whole story
The group said its new approach to gun violence issues facing communities across the country is like the way it addressed COVID-related issues. Read the whole story
The new unit will include Tubi and the entire Fox Digital Platforms Group. Veteran Fox digital exec Paul Cheesbrough is leading the group. Tubi … Read the whole story
Ad spend by 215 companies on now-defunct "Tucker Carlson Show" ctotaled $37 million, including $6.4 million from My Pillow. Read the whole story
While Fox has lost $500M in value since Monday's ouster of Tucker Carlson, if viewership levels can be maintained, more mainstream advertisers might return … Read the whole story
TV news anchors may have a lot to answer for -- whether in front of the camera or not. Read the whole story
WPP is the third holding company to meet or exceed growth expectations so far this quarter following earlier reports by Omnicom and Publicis Group. … Read the whole story
Agencies Huge and R/GA and the technology and Telecom client sectors were a drag on growth, the company said, noting tough comparison to year-ago … Read the whole story
This year's ARF Erwin Ephron Demystification Awards recipient Artie Bulgrin recalled "our" mentor's fundamental reminders "frequency is crabgrass" and "reach trumps frequency." Read the whole story
Citizen Lab analyzed eight popular search platforms in China for censorship rules controlling content, which may be doing more harm than good outside the … Read the whole story
The advertising partnership unlocks first-party data to measure the impact of TV streaming ads on ecommerce purchases Read the whole story
Montana Governor Greg Gianforte wants state lawmakers to expand an anti-TikTok bill by banning all social media apps that send certain data to foreign … Read the whole story
A new bill would require social media platforms to verify users' ages, prohibit teens under 18 from using social media without parental consent, and … Read the whole story
Barrie Gruner adds brand marketing to her oversight of content marketing. Read the whole story
Lanzi succeeds Jodi Robinson who will be moving into a new "innovation-focused" role at Publicis Groupe. Read the whole story