According to the firms, the new engine, driven by Nvidia's Omniverse content platform, will soon be available exclusively to WPP clients around the world. Read the whole story

"In full disclosure, Amazon ranks poorly in our evaluation of media opportunities," the report card's author, The Mars Agency, noted however. Only Walgreens and … Read the whole story

But 50% of Gen Zs and Millennials said, when polled in late March, that they would cancel if they couldn't share their accounts at … Read the whole story

Warner Bros. Discovery CEO David Zaslav said the ad market faces a tough challenge for traditional national and local TV, adding: "The pricing of … Read the whole story

The culture wars surrounding transgender and LGBTQ+ issues and lifestyles are breaking out in retailing and beer marketing, but not in the TV biz. Read the whole story

That's a turnaround from Q4 2022, when YouTube's ad revenue dropped 8.8%, as advertisers shifted spend to other platforms. Read the whole story

With the fifth-highest Memorial Day weekend ever, "Little Mermaid" helped drive box-office business up for 2023 vs. a year ago. National TV spend for … Read the whole story