"Media price inflation is the true driver of this increase and hides the more lackluster reality: 2023 will be a flat year for ad … Read the whole story

The final shot in the finale is devastating: Kendall is walking downtown in Battery Park, toward the East River that looks as wide and … Read the whole story

The deal will integrate TransUnion's "TruAudience" consumer segmentation data "algorithmically" with VideoAmp's real-time media planning optimizations. Read the whole story

Snapchat is testing a new way for users to play around with AI creation through a feature the company is calling "Dreams" -- using … Read the whole story

Fidelity's report doesn't include May activity, including the hire of Linda Yaccarino as Twitter's CEO. Read the whole story

Companies like Target, Bud Light and Kohl's are under attack from conservative groups. An LGBTQ marketing vet explains why getting Pride right is so … Read the whole story

"Apple won't have the market to itself. Meta Platforms Inc. is the current leader in XR, which blends augmented and virtual reality, and it … Read the whole story

A statement signed by business leaders, policymakers, researchers and experts working with AI issues a warning about the existential threat they believe AI poses … Read the whole story

In a race to dominate the AI space, Baidu on Wednesday said it will create a venture capital fund of $145 million to back … Read the whole story

Microsoft Ads will begin to collect additional website data through its Universal Event Tracking Tag to power Insights from UET. The dashboard for advertisers … Read the whole story

Netflix could take a big loss among young subscription-owners in the shift to making free password-sharing users pay for the service, a study says. Read the whole story

In 2021, about a year after Braams assumed the top marketing job, Unilever conducted its first major media agency review in six years. Read the whole story