Results, however, showed a sequentially improving picture for most major media, with the exception of newspapers. Out-of-home continued to show strong year-over-year results for … Read the whole story

Reruns' share of spend hit 21% in June -- up 10 percentage points from May and the highest share since the pandemic forced studio … Read the whole story

Fox and The Television Academy are gambling that the strikes of Hollywood writers and actors will be over by next January. Read the whole story

Premium video streaming services' paid ad/promo efforts are increasing more slowly -- just 10% higher in the last 3 months vs. the prior period … Read the whole story

This unusual theatrical tag team of movies has now placed first and second for the fourth week in a row. Analysts say their success … Read the whole story

YouTube creators will soon have the ability to link Shorts to other types of content such as long-form videos, to provide a safer way … Read the whole story

More ads featured in the women's tournament have pulled high rankings for ability to drive market-share growth, as measured by System1. Read the whole story

After announcing a global rollout of its Ad Revenue Share Program, then delaying its release due to unexpectedly high participation rates, X is attempting … Read the whole story

CNET deleted thousands of articles to improve its site performance in Google Search results, adding to the controversy over articles recently written by AI … Read the whole story

Generative AI represents "a remarkable opportunity to create a new stream of revenues, while allowing us to reduce costs across the business," said CEO … Read the whole story

A Washington law requiring online companies to release detailed information about political ads to the public violates the First Amendment, the tech policy organizations … Read the whole story

The Computer & Communications Industry Association, which represents Google and Apple, backs TikTok's request to block Montana's TikTok ban. Read the whole story

Major TV stations are looking to make deals with big professional sports leagues to air games on regular broadcast/over-the-air TV. Read the whole story