Year-over-year reading of legacy-based media companies' stock prices shows continued declines, while CTV-focused digital media are generally posting higher, more favorable results for investors. Read the whole story
Three years after launching pure-play ecommerce unit Night Market, Horizon Media is expanding its team, adding a Chief Data & Technology Officer and making … Read the whole story
More than 80% of marketers plan to increase their retail media investment and 96% realize first-party data is vital to successful ad strategies, LiveIntent … Read the whole story
NBCU's Peacock is seeking to capitalize on the "John Wick" phenomenon with a prequel series from the "John Wick" universe. Read the whole story
Senator Maria Cantwell said Monday that a federal privacy bill she introduced could help protect people from discrimination fueled by AI. Read the whole story
Addressable TV is increasingly combined with search, display and other media to make campaign messages more effective. DirecTV Chief Ad Sales officer Amy Leifer … Read the whole story
Montana's TikTok ban aims to protect consumers from the app's "data-harvesting practices and ownership by a hostile foreign government," the state attorney general argues … Read the whole story
The prepaid provider gave away 15,000 prepaid MetroCards at nine locations. Read the whole story
YouTube has launched the YouTube Music AI Incubator program with artists, songwriters and producers from Universal Music Group, which helped create three music principles … Read the whole story