Nielsen will be using both its national TV panel-level derived data and Amazon "first party" data to measure "Thursday Night Football" viewing for the … Read the whole story
"We're in the most significant moment in advertising," stated Shickle, who will be based in Assembly's London offices reporting to Europe CEO Matt Adams. Read the whole story
COMMENTARYLinear TV's decline to less than 50% of all TV viewing was long in coming -- very long. Read the whole story
X has been called out for temporarily blocking links to NGP VAN, a major voter database and political organizing software used by the Democratic … Read the whole story
Debate won the night on cable, but fell far short of the 24 million for 2016's first GOP debate. Read the whole story
COMMENTARYThat's what a new Lincoln Project spot seems to show the moment the twice-impeached former president's mug shot flashed on CNN on a large … Read the whole story
Meta has launched a new search tool that tracks branded content campaigns. Advertisers can find the feature, Search Branded Content, in the Ads Library. Read the whole story
The beauty brand is launching a new "Real Beauty" message in the crucible of underarms: New York City subways. Read the whole story
- COMMENTARY
Can local TV streaming efforts find stable financial footing in a world dominated by social media's quick, short and easily digestible local news information … Read the whole story
Sony Interactive Entertainment, the company behind PlayStation, has announced plans to acquire Audeze, an audio tech brand known for making high-end gaming headphones. Read the whole story
COMMENTARYU.S. syndication programming and advertising continues to show weakness. So where does it go from here? Read the whole story
Amazon and Starbucks are urging a judge to throw out a lawsuit claiming they violated a New York City law by collecting biometric data … Read the whole story
Meta Platforms must face claims that its Meta Pixel analytics software wrongly collected information from the California Dept. of Motor Vehicles' website, a judge … Read the whole story
COMMENTARYGoogle plans to share more insights into how targeted ads are served to users in the European Union and expand the ads transparency center-all … Read the whole story
Amazon's been open about its intention to pursue more live-sports deals, following its "Thursday Night Football" coup. Read the whole story
