Stagwell's assignment for the iconic bag and luggage lifestyle brand covers North American and is effective immediately. Read the whole story

The "Dreams" launch marks Snapchat's next leap into integrating AI technology and builds off Snap's classic draw of transforming users' personas. Read the whole story

The 2024 presidential campaign debates have arrived, and so has the quadrennial debate about them. Read the whole story

Critics will be closely watching implementation of policies around opening up X for all types of political ads, not just the "cause-related" variety allowed … Read the whole story

The former 360i CEO has a new book out that discusses what's wrong with the "normal RFP process," how to avoid turf wars among … Read the whole story

And fully 60% of U.S. CTV households now have no cable/satellite service-- up from 37% in 2019. Read the whole story

"We are in an entirely new era of digital transformation, fueled by gen AI," Thomas Kurian, CEO of Google Cloud, said in a blog … Read the whole story

GM's work with Google Cloud is "another example of our efforts to transform how customers engage with our products and services," says GM's Abbott. Read the whole story

How will AI influence what and when consumers buy? Aki Technologies, the media division of Inmar Intelligence, finds that many shoppers are receptive to … Read the whole story

Apple has officially scheduled the announcement of its new iPhone 15 models, the Apple Watch Series 9, and iOS versions for September 12 at … Read the whole story

Online sports wagering businesses totaled $140.5 million in national TV ad spend for the first 6 months of 2023, up 48% vs. the same … Read the whole story

The agency will be aligned with the Dentsu Creative network, under which all of the holding company's creative agencies outside of Japan are now … Read the whole story